Pretoria’s community newspaper, the Rekord, has teamed up with residents, schools, and other role-players to clean up the capital city. Major sponsor have already joined forces with the newspaper by giving away prizes as an incentive to clean up.
Schools taking part in this project stand a chance of winning prizes to the value of R35,000 in two separate competitions.
By supporting residents’ positive attitude towards going “green” and caring for the environment around their houses, brightening up neighbourhoods and creating an aesthetically pleasing environment to live in, the rewards will by far outweigh the extra effort required by residents and businesses alike.
(Above photograph taken in Proes Street Pretoria by Margarethie Bredenkamp - May 2008)
The project was launched by means of full-page editorial coverage during the week of February 16, explaining the objectives of the project. In the weeks after this all Rekord newspapers will follow up on progress made, and also publish weekly stories and photographs encouraging people to start cleaning up.
There are eight (8) different issues of the newspaper targeting various suburbs of the city, which also include the predominant black areas of Mamelodi, Soshanuve, Mabopane, and Garankuwa. The newspapers reach approximately 800,000 readers per week and are distributed freely.
Okay, --- so who’s going to take up the challenge of cleaning up the squatters, reckless taxi drivers, crime and corruption?
I’m giving away a free weekend getaway to the beautiful city of Durban to anyone who comes up with a feasible plan.